Our ancestors struggled for 500 years to establish Western Europe as the leading civilisation of modern times bringing enlightenment to man. For a prolonged period during the 19th century Britain, rightly or wrongly, was the most powerful country in the world. Ever since this peak she has had no way to go but down and this trend continues to the present day. As a people we are soft, stodgy and dumb. A good barometer of where our minds are at is advertising. Right now advertising, as always, is all about The Sex and increasingly it is all about being stoopid. Knowledge, or being academic, is not a good look in TV Ad land and the ‘nerds’ never get the girl unless they use a certain deodorant and they are never popular unless they drink a certain beer. Being as we are now in fear of knowledge it is no accident that advertising has declared war on intelligence.
The Irn-Bru 32 advert is a symbol of a once great nations decline. In essence a jock hardman bursts into a library and tells the protesting elderly female librarian “I’ll shhh you, you tweedy old crow”. The smary jock then threatens a student in said library in a sly Glaswegian accent “Wakey, wakey! Smart Alec are ye? Eh? Well get this doon yer pie-hole clever clogs.” Our hero then finishes with a invitation to the elderly female librarian to fight “coo-eee” he drawls before giving a come-on-then gesture with his hands. No doubt the well educated ad execs will be hoping that this ‘catchprase’ will repeated by the chavs as they beat each other in pubs and/or the family home. Ignorance is bliss and weak people in gay, soft libraries deserve to be derided. Is it the fault of the chavs that they see humour and aspiration in this character or is it the fault of the educated Ad executives selling out and moulding a nation for a quick buck? Never has advertising been so truly dumb.
your an idiot
you’re, not your, you thick wifebeating turd. Keep drinking the Irn Bru.